Denham Grey posts the new KM2.0 dream. A social software space for within the enterprise. His vision comes down to; "Imagine if every business built its own wikipedia!."
Nice dream.
I've been involved in an effort to do just such a thing. We used confluence which is a bliki(blog+wiki). It pretty much covers all the technical bits and pieces. The problems it leaves unsolved are unsuprisingly social and process based.
The organisation I worked for had approximately 50 people, working at software services, so let that be the context.
Skills2.0
People didn't use it(the bliki), and when they did, they didn't use it properly. Everyone is on a different point of the learning curve when using this stuff. Some people don't understand wiki markup, some people don't understand trackbacks. Some people don't understand the domain of the business. So don't feel confident to make pages, refactor mercilessly, etc. Some people aren't motivated to learn how all this works. In the self-selected 2.0 world, we all know how to do this stuff.. Some people just don't give a sh*t about it.
Content Issues
In a learning environment, what you get is that people write things into the wiki because they think it's important due to the fact that it's new to them. Once it's written, however unfactually, they don't revist it. Read the heading titled "organisational context" for comments on content refactoring.
Lack of contribution was another problem. We dealt with this by instituting(not mandating) a daily status report, where people would quickly sum up their day in their blog. Often this ended up being some kind of task list. We tried to encourage a contextalizing of the task list. So that people can add their own colour to the posting.. Some people are good at writing, some people suck. Some people understood that what we're really trying to do is add keyword clustering to work item history and helped, others couldn't give a rats.
Lack of Structure
Because it's so unstructured, it allows people to make things up as they go along. Lack of metadata within the page does not allow easy filtering of content. In some ways, this can be rectified by tags. you can read more about tag quality in a previous post. Tags aren't really metadata either, you can't say give me all the content where the person(s) involved are; x, y, z etc.. you rely on quality of search, quality of tagging, both of which are dubious.
Organisational context
Unlike wikipedia there is an implicit respect for someones work within an organisation. If I write something, people who consider themselves less experienced, or less skilled or whatever, are very hesitant to change anything. Wikipedia editing is merciless due lack of any personal context. In wikipediaLand it doesn't matter if your a CEO or a lineDroid; inside the firewall, it matters a lot! And, we were a flat organisation, with very little grey hair and still this deference to "respect".
Intranet/Internet divide is false(ish)?
Having a divide is hard. If you're a web2.0 person, with your delicious and bloglines and rss and ajax and blah blah blah, it's hard to contribute to two knowledge bases. I got to a point where wiki pages where subscribing to my various feeds.. but that felt a bit unnatural. It would be great if you could somehow plug your internet stuff into the intranet world, and then unplug it when you left.. I dunno.. it's hard.
Incentives
Why should some droid in Sector 7G bother to fix content he knows to be wrong? He's not there to fix that content, he's there to resolve some issue for a customer. His KPIs are around cycle time, not content quality. What's needed is some way of measuring contribution. A count of edits, creates, modifications, links, etc per person so that they're encouraged to contribute. All integrated into a 360degree review of the individuals interactions with the organisation..
So, even in social software, the problems are social. It's nice to have the dream, but it's really hard to change people. And they seem to have minds of their own too - often thinking contra to what they should be thinking. Contributions to the Enterprise Knowledge Base are easier in the web2.0 world, but the incentive problems are still the same. Wikipedia is it's own microcosm that works, the ecological profile inside an organisation is vastly different.
tags:km, web2.0, social+software